Here I am offering you 10 short reports you can copy and sell by mail. This is a practical way for you to make money by mail NOW! This article is short and to the point.
I recently acquired the rights to copy and sell these 10 reports. They can sell for 1 or 2 or 3 dollars each. I am offering them to you now for $2 each. Here are the titles of the 10 reports. You can order 1 or 2 or all of them or anything in between. They are
10 Ways to Make Money By Mail
__ How to Make Money With Direct Mail Methods
__The Best Books to Sell By Mail
__How to Have Realistic Goals in Selling Your Information By Mail
__How to Sell short Reports
__ How to Start a Mail Order Business On A Shoestring
__Make More Money By Using The Best “HOT” Words
__Money Making Newsletter
__74 Keys to Making Money In A Home-Based Business
__How to Easily Maintain Your Best Customer Names
__20 Habits of Self-Made Millionaires
There they are. These reports will educate you on what to do and how to do it. And… they offer you a way to make money soon. Look over the list and decide what you want. Send $2 cash each by postal mail to:
P.O. Box 89
Paoli, In 47454
Be sure to cover the cash with a dark sheet of paper. Thanks. However many you choose will get you started. That is the important thing.
I also have a short report I wrote to help you get started right. It is called “7 Simple Secrets to Mail Order Success”. I offer it to you for $2 cash also. It will help you with where to advertise and how to advertise. These are both important to your success.
You will not get rich overnight with just one or two reports. There are two imprtant things to remember. Profits come from repeat sales. These repeat sales can be much bigger than the first sale. The first sale is to let the customer get to know you and trust you.There are literally hundreds of short reports you can order for yourself and then copy and sell to others.
I have just given you easiest and simplest way to start a mail order business. I urge you to do somehing with this information.
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Here are 21 more mail order success secrets. This is a continuation of my previous post.
1. Cover Letter. Have a cover letter telling a little about you to make you a real person. Use this letter to give the reader a reason to order from you rather than the other guy or gal. Offer a bonus of stamps or a written free bonus. You could offer something like “How to Make $500 Profit from a 1000 Name Mailing List”
2. Deadline. It is important to include a deadline for response. A definite date deadline would be the best. Or you could say “respond within five days”. You need to create urgency. Give the reader a reason NOT to delay action.
3. Survey. I have used a simple little survey of business opportunity interest. I listed 8 different opportunities and asked which the reader was most interested in.
4. Mail Regularly. It is important to mail regulary like 10 letters a day for best results. Mailing every day has power in it to give you what you want.
5. Offer a Second Program for Free. If you offer a second smaller program for free the perceived value of your offer goes up.
6. Develop a USP. You definitely need to develop a unique selling proposition. Something that sets you apart from the rest like “fresh hot pizza delivered in 30 minutes or less”.
7. Learn All You Can. There is a lot to learn about mail order. No one knows everything so keep learning. Keep an open mind to new things. Never stop learning and you will be ahead of most of the competition.
8. Discover the Magic Words of Advertising. One of the most powerful words is “free”. Everyone likes to get free stuff. Another powerful word is “guaranteed.” A third powerful phrase is a short testimonial. I recently wrote a small one inch ad that contained all three. It worked very well.
9. Have More than One Product or Service. I now have more than 7 products and services. One product alone might break even or make a small profit. The real money comes from the second and third product or service. The first product ttracts attention. Later products bring in the money in a big way.
10. Follow Up Your First Sale With Another Offer. First, say thank you for the first sale and then offer something else that could be related to the first. The best time to make the sale is when they are satisfied with the first product or service.
11. Respond Quickly. This is something very important. Respond quickly and your customer will love you more and will be more likely to buy again. That is what you want.
12. Sell Advertising. Every business needs advertising. You need to let people know that you are in business. You can help them to get what they want if they know you exist. Advertising is necessary. This knowledge will help you make money.
There are many 50% dealerships that split the money with you. Your job is to get the order and the other person fills the order for advertising.
13. Always Say Thank You. It is a good idea to always say “thank you for your order”. I did a little experiment a few years ago that showed you could possibly get 50% more business by learning the habit of saying thank you. So say thank you and you will be rewarded.
14. Use Quality Printing. Many beginers try to save a few dollars on cheap printing. It is too faint or blurry. It does not leave a good impression. You will be judged by your printing so make it the best you can get.
15. Sell Reprint Rights To Information. Sell reprint rights to some small reports. These short reports can help you get leads. Then you can follow up with other more expensive offers. Some of the best marketers do this.
16. Be As Helpful As You Can Be. It is good to be kind and helpful. If you are willing to help someone who is struggling, you will be remembered. You could even have a customer for life. Think about how much money that could mean to you. It could mean thousands of extra dollars over the years.
17. Piggy Back It is important to respond to an order quickly and… to send another offer when you fulfill the first order. This saves you time and postage expenses. This is called “piggy-backing” and is a smart way to do business.
18. Own Your Own Mailing List.
Owning your own mailing list is extremely important. It allows you to mail to the same person multiple times without paying another rental fee. Multiple mailings will improve your results tremendously. Dan Kennedy stated that his most important secret was discovering the power of a sequence of letters to the same person.
I recently found a source for a list that you can own. It is from George Bon. His address is 1811 N. Glasscock Rd., Mission, TX 78572. These names are described as fresh, accurate, and responsive for mail order programs, work at home business. The prices are very reasonable
The number for more information is : (956) 400-3335.
P. S. I have only mailed to a small sample of his list. I did receive some money in the mail. I will need a few months to have a better idea of how good is this list.
19. Build a Funnel
You need to find or develop a simple easy inexpensive way for people to become your customer. Something in the $5, $10 or $20 range would work.. Then you can gradually offer more expensive products or services. Finally you can offer things in the hundereds of dollars range. All together you have the potential to get hundreds or even thousands of dollars from a customer over a period of years. Ahh! that is what you really want. But you have to take baby steps to get to the mother lode.
I have more but similar information in another post. To see it click here
20. Have Something Unique.
I recently ran 5 small 1″ ads in the money-making tabloids. Based on response in less than two weeks my most popular ads were unique. One was different from anything else in the magazines. The second one had a specific amount of money promised in the headline. I believe that made it stand out.
21. Keep Growing.
Keep learning and growing. Keep trying new things. That is how I found my very best ads. I did NOT just copy someone else’s ads. My best were similar to some other ads, but definitely different. This is important to remember. You can use similar words and phrases, but please do not copy an ad exactly.
22. Never Quit.
Do NOT give up. Many times I have felt like giving up but then something good or encouraging happens. The race is won not by the fastest but the one who PERSISTS until success.
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I have compiled 90 secrets to mail order business opportunity success. I will give you some of them right here. I prayed for mail order business opportunity wisdom. This is one of ten prayers God always answers. That is prayers for wisdom are always answered.
Why Listen to me?
It is a fact that most people do not succeed in the mail order home business opportunity field. I have seen thousands of opportunities. I have analyzed hundreds of opportunities. I have tried scores of opportunities. And I have thought long and hard about what makes a successful mailing. I have prayed for business wisdom in this area. Few people have done all of those things.
I have also followed and studied some of the best mailers on the planet.
How to Stand Out
One area where most mailers fail is in standing out from the crowd. They copy or print a flyer, put it in an envelope, put a stamp on and stick an address label on the envelope and put it in the mailbox. They do nothing that thousands of others are not doing.
A cover letter is very important. It helps to personalize the offer. It shows that you are a real person and not a robot.
The reason I do not like someone to mail for me is that there is no opportunity to send a cover letter. With a cover letter you can put some real emotion into the offer. The cover letter is a chance to offer a free bonus or at least something different from every one else who is mailing the same flyer or letter. Give the prospect a reason to buy from you rather than someone else.
Use Customers Name
People love to see their own name in writing. It helps to attract their attention. You can put their name at the top of the flyer . You could also use a sticky note on the flyer with the person’s name on it.
Tell About Yourself
In the cover letter you can tell a little about who you are. You can also tell why you are mailing this offer to the prospect or lead. Tell your name and what you do for a living etc. This will set you apart from everyone else who is mailing the same flyer. This is so important. The first three things I have told you about could be the difference between profit and loss. So don’t think that it is too much trouble.
Offer a Free Bonus
Offer a free bonus in your cover letter and you have another way to set yourself apart from your competition. There are places online where you can find a simple little report that you could offer as a bonus. One man I know about sent me a bonus about a study comparing the response rates of different mailing lists to the same offer. This was valuable and interesting information.
Have a Specific Deadline
It could only help your response rates to your letter if you have a very specific date deadline for response. Peolpe tend to put things off. If they do that they may never get back to your flyer. Here is an example “Reply by June 21 to receive the free bonus”
Give Valuable Free Information
Another thing I have seen is mailers giving everyone free valuable information with their letter. People who give more usually receive more. Don’t be afraid to try this. It could boost your response by getting the reader involved before they decide to buy. This is a very good idea.
These ideas will give you a better chance of succeeding with your mail order business opportunity. Good luck to you.
Please feel free to leave a comment or question below. I will try to answer quickly. Thanks.
P.S. I just received information that https;//Wilsonlists.com gives good results for mail order business opportunities.
This is about scriptures for financial blessings. This is the right time to pray for your finances.
Prayers Help Finances
Many people are struggling with their finances right now. The Virus (COVid-19) has caused a lot of problems with finances.
This is a book review of “Prayers and Promises for Financial Breakthrough”.
Title: Prayers and Promises for Financial Breakthrough
Author: Joan Hunter
Publisher: Broadstreet Publishing Group
This book has many prayers based on scriptures. It also contains an idea that is new to me. The idea is to give an offering of an amount that is related to the chapter and verse numbers of relevant scriptures. One such verse is Philippians 4:19.(NKJV) “And my God shall supply all your need according to his riches in glory by Christ Jesus.” The idea is to give $4.19 or $41.90 whatever God is leading you to give. I strongly believe in the power of praying scriptures or praying prayers based on scriptures. Adding the offering based on the chapter and verse could only stengthen the prayer.
The above scripture and the related prayer are found in chapter 10 “God Supplies.”
Another page is about “Reaping the Hundredfold Blessing.” This is based on the hundredfold blessing received by Isaac in Genesis 26:12 NIV.
Another chapter on Multiplication tells how the author asked for a new car and seeded $111 based on Dueteronomy 1:11. She ended up getting a car for $11,000 less than any other similar make and model. It was so much less that she wondered if something was wrong with it. No there was nothing wrong with it. God just blessed her mightily.
I like this book a lot. It is now one of my favorites on the subject of finances. Thank you Joan for writing this book.
There are many financial scriptures and prayers based on them. This is a practical helpful tool for improving your finances.
If you have financial problems this book will help you increase your income. The testimonials are enlightening and inspiring.
My son is now laid off due to the corona virus. I will recommend he get and use this book.
Another story I remember from this is the story of man who had recently been released from prison. He had no money. He had no job. No one would hire him. He did not even have the money for the seed offering of $1.11. So the author gave him the money. He then put that whole amount into the offering. Amazingly he was offered a job the very next day! That is a powerful story. There is hope for you. This is a very encouraging piece of work.
One idea from this book is write down when and what you prayed for. Then you keep track of the results. This will help to build your faith. This is the time to put prayer first rather than last.
There is no guarantee of exactly what results you will get. But God promises that you will get good results if you trust in Him.
This is a very interesting and practical book. It will help you with your finances. It is inspiring and useful. I really believe in the power of praying based on scripture. Every word is true and powerful. You are not left to struggle alone with your finances. The testimonials are very interesting. I give this book 4 1/2 stars out of 5. This is definitely worth the money.
I do make a small commision on your purchase but it does not change the price for you. Here are some other books by Joan Hunter: “Supernatural Provision: Living in Financial Freedom”. and “Prayers and Promises for Healing”.
Please share this with others on social media. Thanks.
A Harvard study of graduates found that those who had clear and specfic goals written down (3%) were 10 times as successful financially than the (97%) who did not. This makes this book very important for any kind of success financial or otherwise.
Author: Zig Ziglar
Zig Ziglar inflenced and taught over 250,000,000 people with his programs and books. He is a major figure in the areas of goal setting and sales training for example.
First he talks about four reasons people do not set goals. The first reason is fear. “The average 18 year old has been told “no” 148,000 times and “you can’t do that”. The second reason is poor self-image. They cannot imagine graduating from college for example. The third reason is no buy-in. They don’t believe it is really important. The fourth reason is they don’t know how to set goals.
This book has practical steps to take to help you set and reach your goals. It has many little stories to illustrate the main points. This book is inspirational and motivational. I loved this book.
Next he tells us about 9 steps to powerful goal setting. Here is a very brief summary of the 9 steps:
1. Write it Down to Make it Happen
Write down what you want to be do or have.
2. Ask Yourself Why
Look at what you wrote and ask yourself why do you want to be do or have each item.
3. Reduce or eliminate
You probably want more than you have time for. (You)” have to say no to the good so (you) can say yes to the best.”
4. Find Balance
Try to avoid putting too much emphasis on one or two areas of your life. There are seven areas to your life.–physical, mental, spiritual, social, career, financial, or family.
5. Explore what Will Reaching the Goal Do For You
There are seven basic questions you can ask yourself. Will reaching your goal make you happier, healthier, more prosperous, more secure, more friends, more peace of mind, improve family relationships?
6. Stretch Yourself
You need to have some goals that really make you stretch. Make yourself reach for something wonderful.
7. Check for Negativity
Unrealistic goals are actually negative rather than positive. They can lead to depression. For example, a goal of making one million dollars in a year is unrealistic if you do not have $2,500 in savings now.
8. Five Questions to Ask
Ask yourself if this is really your goal or is it someone elses ?
Is this goal fair and morally right? If you are taking advantage of someone it is not a good goal.
Every decision should be weighed on whether or not it is bringing you closer to your major objective.
Can I emtionally commit to this goal and see it through to the end.?
Can you see yourself reaching this goal?
9. Choose your top 4
To narrow down your goals to only 4, you need to take inventory of where you are.
Step two is to write down the goal.
What benefits will you get from reaching your goal?
What obstacles do you need to climb over to reach your goal? If you are on a diet you will have to change your eating habits.
What additional knowledge or skills do you need to reach your goal?
This is a really good book to help you set and reach your goals. It is practical, inspiring, and motivational. It will help you to set and reach your most important goals. I used it myself and I am very satisfied so far. I highly recommend Zig Ziglar’s book Goals.
Other books by Zig Ziglar
Zig Ziglar’s Secrets of Closing the Sale
See You at the Top 25th Anniversary
How to Stay Motivated
Selling 101: What Every Successful Sales Professional Needs to know
This is a review of a good book on how to make money as an Amazon affiliate. You can do this with a website dedicated to reviewing products that are sold on www.amazon.com. This is based on information from someone with experience. The author makes $20 to $40 a day from one small Amazon website. This could be the opportunity you are looking for.
Title: How I Make $20 to $40 a Day From One Amazon Niche Website: A Step by Step Guide to Running A Successful Amazon Associates Program
Author: A. B. Lawal
Publisher: A. B. Lawal
No. of pages: 95
Dimensions: 9 in. X 6in. Who is this for? This is for someone who wants to succeed in affiliate marketing faster than the average blogger does.
Introduction: The author says that all you need is one small niche website to make money online. He shows you how he did it with his first website.
Table of Contents Highlights:
Amazon Affiliate Basic Requirements
Choosing Your Niche
Coosing the Right Product
Quality Keyword Rules
Researching the Competition
SEO Terms You Need to Know
How to Set Up Your Website
Choosing the Right Domain Name
How to Install WordPress
Customize Your Site
Install the Theme
Install Review Plugins
You Can Create Categories for Amazon Affiliate Products
Creating Your Amazon Affiliate Link
Create Static, Sticky, and Regular Formats
How to Write Blog Posts for SEO
How You Can Write Reviews Posts for Your Affiliate Products
Free Images and Videos
Embed UTube Videos
Create Links for Your Affiliate Products
Create Amazon Affiliate Tracking IDs
Use Direct Maketing Approach
Large Social Media Traffic
Get Quality Backlinks to Your Site
How Amazon Pays You Commissions
Samples of information:
In How to Choose Your Niche the author says you only need 10 long pages on 10 products. This is simpler and faster than keeping a blog up to date.
He also says it is not necessary to be passionate about your niche. But he does education himself deeply after discovering whether or not a niche will be profitable.
In How to Choose the Right Product he offers three rules.
1. Avoid seasonal products like Halloween costumes for example.
2. Stay away from low-priced products. The commissions are lower. You should look for products over $50.
3. Look for products with four stars or more and good reviews.
His advice makes sense. He is thourough in discussing all the important topics. The use of pictures helps to explain what he is talking about. They do not distract from the topic being discussed. i like that he puts important points in highlights or bold type. This makes it easy to read and to find the most important words or phrases.
He is very good at taking a step by step approach to his instructions. I like that he tells you what you need and…what you do not need. I find that helpful.
There are some typos and grammatical mistakes, but these are not common. On the whole it is easy to read.
One very valuable thing is that he has a website to answer questions and to help you if you need it. After you read the book you can get all the help you need. This is an outstanding service.
The author has excellent information. He explains new things very simply and clearly.
My final verdict is that this is a very useful well presented book. It is practical and clear. I give this five stars out of five.
Introduction: This is a book review of “MANIFEST YOUR MILLIONS!” by Eddie Coronado.
Title: Manifest Your Millions! A Lottery Winner Shares His Law of Attraction Secrets.
Author: Eddie Coronado
You Need to Read This Book Because it is a Law of Attraction Book Written By a Lottery Winner.
This book has some unique perspectives on the Law of Attraction and the use of Creative Visualzation.
Chapter 1 The Author explains what the Law of Attraction really is.
Chapter 2: He describes the Power of Affirmations to bring you prosperity.
Chapter 3: The author discusses Creative Visualization.
Chapter 4: More on the power of Creative Visualization
Chapter 5: The power of giving thanks and receiving
Chapter 6: Living in Balance is important
Chapter 7: Questions and Answered about the Law of Attraction
Chapter 8: Your Action Plan for Prosperity
These are magnets representing the law of attraction.
According to Coronado the law of attraction is a “spiritual technolgy” available to anyone. It is a force that is set in motion by human thoughts. It can help you to manifest your desires. It is a law because it is repeatable.
I like the way the author makes clear a subject that could be very confusing . It could really be confusing if you are new to the subject. His book is easy to read. It is not too long and not too short either.
The author has experience in using the law of attraction to win large amounts of money. He won $50,000 in his first win. Later he won $193,000. This shows that lightning can strike more than once. The law of attraction is repeatable.
The author is not giving you a system of numbers but a system of thoughts to help manifest your desires.
He talks about the importance of continuing with your good thoughts over time. It is not something to do once in a while, but to do on a continuous basis.
What is Creative Visualization? Creative Visualization is ” a process whereby the creative faculty of the mind is used to imagine having or doing something.” For example, you could imagine yourself winning a large lottery. prize. Or you could imagine yourself with a new car, a great new girlfriend, getting a promoted at work, or taking a wonderful vacation. Imagine what you would see, feel or experience if you were living the experience in reality. The chapters on Creative Visualization show how to use your imagination to achieve any goal.
If you are a woman you could imagine an ideal marriage. Imagine what you would feel holding your husbands hand etc. Involve all your senses. Imagine everything in detail. This will help you to reach your goal faster than you thought possible.
Visualiztion is a very powerful technique for reaching your goals. Think about what you want as though you already have it. This practice is recommended in the Bible.
I like this book. It is complete. It does not leave out anything important. It is easy to read. This is one of the best books I have ever read about the Law of Attraction and winning the lottery. I have read several.
It has some unique information on Creative Visualzation. I also like that the author has an action plan at the end. It is fairly simple and doable.
Experience of author: A-
Action Plan: A
This is a very good program for winning the lottery through the Law of Attraction. It does not give you number patterns to look for. It is primarily focused on using the Law of Attraction for the purpose of winning large lottery jackpots. I give this an overall rating of A.
From my own list of favorites and bestsellers on the subject I want to mention These:
Learn How toIncrease Your Chances of Winningthe Lottery. by Richard Lustig seven time grand prize lottery winner.
How I Play and Win Lottery Scratch Off Tickets by Bobby Alexander.
For information on this and other win the lottery books click here.
I do receive a small compensation when you purchase. However, I still recommend all the books I mentioned including any other books by Eddie Coronado. Thanks for your interest.
Please feel free to comment or ask a question. If you like this please share it on social media. Thanks.
This post is about how to publish a book on Amazon. I have a post on publishing a kindle book. This is more about publishing a physical book on Amazon.
I found a book with the title the same as the title of this post. It is “How to Publish a Book on Amazon” by Sam Kerns. It is a very helpful book. In it he talks about how much money can you really make publishing on Amazon? I found it fascinating. I have never before read the information in this book.
Before I get into the details of publishing, I will tell you some of what I learned from the author.
Million Dollar Authors
First Sam talks about the possibility of making a million dollars publishing on Amazon. It has happened, but it is very rare. Do not expect to make a million dollars. There are only a very small number( less than 100) who have made that kind of money. Most of them are well known authors who have been around for twenty or thirty years.
Six Figure Earners
“There are over a thousand authors who earn at least $100,000 per year on Amazon…” according to Sam Kerns. The total number of authors earning this amount is 1,340 . Indie authors make up half this number.
$50,000 A Year Earners
It is amazing to me that there are 1,080 indie authors who make this amount or more. They make this amount by publishing on Amazon. There are more indie authors earning $50,000 a year or more than there are traditionally published authors in total.
$25,000 A Year Earners
There are 4,600 authors earning this amount or more. This is not enough to live on for most people, but it is good wage for an author. The statistics show 40% of these are indie authors. Eighty five percent of indie books are sold on Amazon. This is a good way to go for indie authors.
$10,000 Per Year and More
The number in this category is 9,900. Almost 40% of these are indie authors. There are approximately 2,600 indie authors who started in the last 5 years that make this amount.
The Remaining Indie Authors
Here is where the average indie author is. They are at the bottom selling about 100 books a year. That means they earn about $205 a year. I am now in this group. I aspire to be in the $10,000 or more group in the next 5 years.
7 Mistakes Authors Make
1. Not Building Your Platform First
The author confesses that he made this mistake. He promises to give details on how to do this later in his bbok.
2. Spending Too Much Money
There is no reason to spend a lot to publish your book. He gives details on how to do it for less than $100.
3. Failure to Release a Good Book
There is a lot more that goes into this than just the writing. There is also editing and formatting, cover design and writing a book description that moves people to buy the book.
4. Failure to Use the Right Keywords or Categories
Amazon acts as a search engine like Google does. People type in keywords to search for a book. Without the right keywords or categories your sales will suffer.
5. Not Offering Other Sales Options
The author sells an ebook, a print book and an audiobook for each of his titles. This makes it easier for people to buy the version that they want.
6. Failure to Publish Enough Books
Many new authors think they can publish one great book and the money will come rolling in. That is not what really happens. Evidence suggests that you need about 20 books to make “serious money” on Amazon.
7. Failure to Market Their Books
New authors often fail to realize they need to market to people outside of Amazon. The author will tell what marketing worked for him. He also tells about other things you can try.
See chapter 12 of sam kerns book for details on how to have a print version of your book on Amazon.
How to get your paperback version of your book on Amazon
1. Use KDP to set up your book
The process is similar to setting up to publish an ebook.
2. Look for paperback tab
On the same page there is a tab to set up your paperback book. Click on that button and fill in the details for your book. If you already have an ebook there will be information already filled in. You can change anything now if you want to. If not hit save and go to the next page.
3. “Paperback Content” is the next page
First, check the box to receive your KDP ISBN. A number is required for all paperback books. This one is free. Or you can pay hundreds for one. This is not recommended. The free number is good.
4. Select size of book, color of paper and matt or gloss finish
Next, you will be asked for book size, paper color and finish, matt or gloss. If you have a 100 page book the author uses 5×8 size. Next you will upload your file. After uploading be sure to use the interior reviewer to highlight any issues you may have.
5. Set your price
Next, they will ask you to set the price. The author sets his price at $11.99 for all his books. Sam Kerns recommends checking world wide rights. This will allow you to make more money.
6. Design the cover
You will use the KDP cover creator. A physical book has a spine and a back cover so it cannot be exactly like your ebook. Use the artwork and font of your ebook. Add the title to the spine. Write the back cover copy. The Author says hire a professional. Go to Fiverr.com. Someone can format your book for paperback.
Select all the standard channels like all of Amazon’s various stores. But the author does not recommend expanded distribution. He found that wholesalers were selling his book for considerably less than he was. He does allow expanded distribution for libraries and schools though. He likes to give them a break.
So here are the steps to putting your paperback up to sell on Amazon. It is simpler than I thought. I have not done it yet, but I will soon. Good luck to you.
Please feel free to comment or ask questions. Thanks.
Here are 7 things to look for if you want to buy a direct mail list.
1. A Responsive List. The most important thing to find is a responsive mailing list. That is a list of people who have responded to a mailing of something similar to what you are offering. If you are offering a weght loss solution, you want a list of people who have actually bought other weght loss products. You do not want a compiled list from a telephone book for example. That would way too generic.
2. Buyers Only. This is similar to the secret above. You want a list of BUYERS ONLY. Some lists have only a few buyers or even none at all. This list will NOT help you get where you want to go. Buyers only on the other will help you reach your sales goals.
3. Prime Source. The third secret is to get your lists from the prime source. That is the one who developed the list. This will be a list directly from the source of the list.
4. A Large List. Many lists are too small to help you get rich if that is what you want. A list of only 100 names would much too small to help you build your customer list. You need a list that grows by thousands every month. Most lists cannot live up to that standard. However, a large list can help you reach your goals.
5. Have Spent Money. This ties in with the buyers only list. A list of people who have spent an average of $100 is better than a list that has spent only $25. If you have a high ticket item to sell, you need to have a list of those who have spent an equal or greater amount. If you are selling an item that costs $100, you need a list of those who have spent at least $100. If they have spent $200 that is even better.
6. Cleaned. It is good to have a list that has been cleaned. That means one where institutional addresses have been removed. It is important to eliminate deadbeats, tire kickers, and curiousity seekers also.
7. Updated. You want the list to be updated regularly. Duplicates and bad names are deleted monthly at least.
I believe I have discovered one of the few sources that delivers on all of the 7 secrets. I am pleased with the responses I have received so far. This is a source you can trust. Of course there is no guarantee of specific results.
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I discovered a simple easy way to be profitable in self-publishing. There are at least 21 secrets, but it is not hard to do.
1. What to Write About
First, you are going to write a “how to” book. Make sure it solves a problem that many people encounter. It could be about making money, saving money, or saving time. It could be about better relationships. You will be writing about how to solve a common problem. “How to” a kind of writing that sells well. It also sells consistently over a long time period.
2. Write About Something you have Done
Write about something you have actually done if you want to use “how to” in your title. This is very important for your credibility. You will have more authority if you write about what you have done. Your authority will come through in your writing.
If you have limited experience in an area you could read 10 books on a subject. Then you could take the best parts from each one to create youyr own book, However, be sure NOT to copy word for word. “How to” called plagiarism. That would be stealing. “How to” not cool.
So you see that you can write a book about something in which you are really interested. This is important because you will be spending some time (30 hours or more) writing on that subject. If you are not really interested in the subject it will hard for you to finish with enthusiasm.
3. Put a Big Promise in the Title
To attract attention you need to to put a big promise in your title. In the original title for this post, I used the word “riches” instead of “money”. It sounds like more money and is more exciting. This is an example of how to think when you are trying to come up with a title.
I would recommend you think of ten different titles and then choose the best one. If you use the first title you think of, it probably will not be the best title. You need to expand your thinking.
Always put benefits in your title. A benefit is something that your book will do for the reader. You want to make your title exciting to your reader and not simply talk about a feature like how many words are in your book.
4. If you Can Talk You Can Write
Do not worry about whether you are a writer or not. If you can talk you can write. You can write the way you talk. Make your writing sound like a conversation with a friend. When you are writing “how to” information conversational writing is the way to go. You don’t need fancy writing techniques.
5. Give Step by Step Instructions
It is a good idea to give step by step instructions. This will make it easy to follow. Your reader will know what to do first, second, and third. Your writing will have a good flow. The best books have this flow to them. Please write in a step by step manner if you want to succeed in self publishing.
6. Give Examples
It is a good idea to give examples of what you are talking about. This will help your readers understanding. For example, I will give an example of how many books I print at one time and why I did it that way. I print 20 at one time by the way. Doing this will stengthen your writing and make it more concrete.
One time I published only 20 copies of my book.about self publishing. Another time I published 1,000 copies of a booklet on saving money. That was a disaster because I only sold a few copies of that. Ironically I wasted money publishing a book about saving money.
7. Tell a Story
Tell a story if you possibly can. Tell the story of how you came to write the book you are writing. This will add interest to your writing. People love to hear stories. For example, I told the story of how I came to write a book about marriage. I told people that I learned 90 % of it from my wife. The other 10% I discovered so I could please her more. I also told the story of how I had a New Year’s resolution that I kept every day for a year. Every day I thought about my wife and our marriage and how I could make it better. That book sold well.
8. Write a Letter or a Flyer First
Before you even write your book you should write a letter or a flyer advertising your book. The reason is simple. You want to create the best book possible. If you first write about all the benefits of reading your book and then you make the book live up to the letter or flyer, then you really have something to sell. The selling process is easier and simpler now that you know why someone would want to read your book. It might seem like a backwards process but it really works.
9. Write a Simple Classified Ad
Now you can write a simple classified ad to offer your free report offering your book. The way to write a classified is to put the greatest benefit first. Then tell how the reader will get that benefit. Offer free information on your book. Then tell the reader how to respond –that is to write or call and leave your address or phone number. Here is an example of how your ad might look.
Suppose you are writing a book about classified advertising. First you could say
‘Earn hundreds of dollars” that is the benefit which is about making money. Next write how the reader will make that money. That would by writing classified ads. So you could say ” with tiny classied ads.”
Then offer free information. You could say “free report”.
Finally, you could give your name and address. Write to Max, 123 Smith St., Yourtown, Yourstate 12345.
The whole ad would look like this:
“Earn hundreds of dollars with tiny classified ads. Free report. Write to Max, 123 Smith St., Yourtown, Yourstate 12345”.
Any one can learn to write a small classified like this. Yet small ads have earned hundreds of thousands of dollars. That kind of money will not come overnight. But it can come.
10. Sell Locally and By Mail
I have sold my books locally and by mail. You can do the same. The methods are different obviously
but they are both effective.
Selling locally would be primarily one on one personal selling. I sold 7 copies of my happy marriage book to tellers at the bank I frequent. I told the story about how the book came to be written. They were interested in buying. They were asking how much it cost. I told them and the sale was made. It was a lot of fun.
Selling by mail makes your market national or even international. To sell by mail you need a mailing list. The best list to sell to is your own list. With a little thought you can create your list. For example, I wrote a book called “166 Secrets To a Happy Marriage”. I could check the wedding announcements in the newspaper. With a little effort I could find the addresses. Bingo! There is a unique but powerful mailing list. The parents might be the ones to contact. Or it could be the coup[le getting married. I could send a postcard to them about my book. Offer something free with purchase of the book. You should get some sales. Not every one will buy but many will. The is called target marketing. You are only contacting people most likely to buy. You cannot sell any book to everyone.
11. How to Price Your Reports
You need to cover all your expenses of course. You also need a high markup if you are selling by mail. I recommend you charge 10 times your printing costs when you are selling by mail. You have to cover printing costs and postage costs. If only 1 in 10 buys your book or booklet you need $5.50 just to cover present postage costs.
With my marriage book I started out with a price of double my printing costs. In the long run it is shortsighted to keep your price that low. Your marketing options are very limited when your price is very low. There are other ways to compete than on price. For example, you could offer something related to your book for FREE when they purchase your book. in my case I could offer a related report on affirmations for husbands and/or wives. People like to get a package when they buy something. They like more stuff. Be sure you give it to them.
12. Keep Inventory Low
I learned a hard lesson about inventory. You do not want to print 1,000 copies of your book or booklet. It will take years and years to sell all of them. You may NEVER sell all of them.
On the other hand, it is not feasible to print one copy at a time. You could do that on your computer maybe. But how would you print the cover?
So I found the middle ground works best. I started printing only 20 copies at a time. It is easy to reprint when your inventory is low. The big advantage of the middle ground is you always have inventory. But you never have too much money tied up in inventory. It makes your breakeven level of sales easy to obtain. It could be as low as 8 sales or even less if your markup is high.
13. Keep Printing Costs Low
It is all about balance in printing costs. The more books you print the lower the cost per book. However, if you cannot sell all the books, then you have wasted money. So look for balance like I talked about in the last section.
One time years ago I printed 1,000 copies of a booklet. I never could have sold them all no matter what I did. I probably should have given them away free. I never have printed 1,000 copies since. It is not practical.
14. Use A Guarantee
It is always good to sell with a guarantee. This is especially true with mail order selling. Now it is called direct reponse selling. I sold 2 different books without anyone asking for their money back. I sold about 40 copes altogether.
I sold a book on writing that I did not write. It sold well by mail. But there were too many requests for a refund. I knew from those results that my letter was working. However, the book needed to be re-written or I needed to sell a different book.
15. Keep Your Customer List
You should definitely keep your customer list. This is the most important part of your business. It is vital for growing your business in the future. You can’t sell to people over and over again unless you know who are your customers. You need names and addresses email or postal.
I have not always followed this advice, but I definitely will from now on. I can’t over emphasize how important this is to your business.
You could even put their names and addresses on index cards. This is old school, but it works.
If you have a large number of customers you will need an electronic version of the index card. You need mailing list software. Find something easy to use.
I found 2 sources for simple to use mailing list software.
1. Easy Mail Plus is a shareware with a free 30 day trial. If you like it, you pay $49.95 one time. It claims to be the most powerful and easy to use. To check it out click here.
2. Another piece of software is MyMailList & Address-Book-8. It is from Avanquest Software. This is also easy to use and costs $29.95. For more information check here. These 2 options will get you started. Good luck.
Remember your own mailing list is more valuable than any other list you could rent or buy.
16. Use Newspaper Ads To Test Quickly
It is good to use nespapers to quickly test a classified ad or a small display ad. You could have cash in as little as 48 hours. You place the ad one day. It could in the paper the next day (at the earliest). You could have a response the next day after that. So newspapers are lighning fast compared with magazines.
When you put a website address or a telephone number in your ad responses can be very quick. You do not have to wait for days for the reply by snail mail.
17. Printing Tips
My advice here is to print the smallest number of books you can–that is also economical. I found 20 to be the magic number at my local printer. That may not be true with the publisher I tell about in secret #21 below. The magic number may be 100 in this case. I will tell you more later.
18. List Other Titles in the Back
You should list all of your other titles in the back of your book. This can increase awareness and even sales of other books or reports you have published. This does not cost you anything and it can help your sales too.
If you have several other titles it will improve your reputation as a writer. You don’t want to be a one book wonder do you? I did not think so.
You could even put a complete flyer with an order coupon in it. You could get extra sales by doing this.
19. Offer Something Free To Attract Attention
You can offer something absolutely FREE to attract leads for your main title. It is a little work, but it will be worth it. When I placed a classified ad in the 1970’s asking for money in the ad I got 3 replies. But when I ran a similar ad offering free information first I received 100 replies in a month. Many will not buy on the first try. But if you have their names and addresses you can go back to them with the same or a different offer. Then you will get more sales.
20. Offer a BONUS for Purchasing
Along the same lines as the above paragraph, you can offer a bonus for purchasing your main book or report. I have offered bonuses before in my mail order sales, but you could do the same for in person sales. This could only help your sales. I will use that idea for personal sales of my book “166 Secets to a Happy Marriage.” by Norman Smuck. This is also available on Amazon as a kindle book. See www.amazon.com.
21. Where to Get Your Book Published
One of the best places to publish your book is https://www.diggypod.com. It has more favorable reviews than any other self publisher. I stumbled upon this source when I was writing this post. They offer a free sample of their self published books. I was impressed.
You get free ground shipping if you publish at least 100 copies. The costs are very reasonable. Of couse the cost per book goes down when you print more books. They have a box to calculate the cost of your book. You just fill in the blanks with your number of pages, size of pages, and quanity of books you want. It instantly gives you the price. I have not used diggpod yet, but I was pleased with what I discovered. I think you will be too. To check it out click here.
I have shared a lot of what I know about self publishing in this post. Writing this has been very enjoyable. I have also learned some new things that will help you and me in the future. If you like this post please share it on social media. Thanks in advance.